Are You Snow Ready?

Introducing the Yooper Chook...
the hat that is as warm and unique as the people who wear them.

 

It’s flat-out cold. And snowing.
You’re smiling.

You must own a Yooper Chook.

Chooks. They started with the French voyageurs who explored the UP as early as the 1600’s. This hardy lot of men wore hats called “touques” (pronounced “tew-ks”). Over the years, Canadians and Yoopers have tweaked both the style and the pronunciation of the touque and made it their own.

A majority of Yoopers grew up with our chooks and never called them anything else.

What sets us apart?

Learn More

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